Feedback for Gordon Ho of RainmakerDots
Marketing Strategy Questionnaire
The Essentials
Who is your target audience?
What is their desire as it relates to your service or product?
The Desire
What is the deeper desire?
AKA, a desire behind the surface.
How will the customer's life improve if their deeper desire is fulfilled?
What's been holding them back from fulfilling it before now?
Time
Money
Specialized skills or education
Lack of awareness around a solution to fulfill their desire
Mindset or lack of belief
What are the top 3 thoughts or feelings they hope to experience once their desire is fulfilled?
Thought/Feeling 1
Thought/Feeling 2
Thought/Feeling 3
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What's the consequence of ignoring their desire?
If they address and solve the costs below, how will it help them move closer to their deeper desire?
Answer this by asking yourself, "If they're not ______, they'll be...."
If their desire is left unfulfilled, what impact will this have on their day-to-day life in the long term?
Best Case Scenario
Worst Case Scenario
Will their desire be fulfilled if they avoid the costs you outlined above?
Yes
No
This is a proving question to help determine if you understand the psychology of target market deeply enough.
Next
The Solution
What is your solution? Explain it in 1 line.
If your solution has a name right now, please write it in
List 3 Features
Feature 1
Feature 2
Feature 3
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List 3 Benefits
Benefit 1
Benefit 2
Benefit 3
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How will those features help the customer move toward their ultimate goal and achieve their desire?
How will your solution help the customer overcome the issues that have previously held them back from fulfilling their desire?
How will your solution help the customer achieve their desired thoughts / feelings?
List how your solution works in 5 steps or less
Step 1
Step 2
Step 3
Step 4
Step 5
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What other solutions are available (direct)?
What other solutions are available (indirect)
Next
The Result
By following the steps for your solution, how will the customer avoid the following outcomes?
By following the steps for your solution, how will the customer's desired experience be achieved?
Next
Authority & Social Proof
Who are you?
What is the name of your business / service / product?
List 3 impressive things about your authority in this field
What did you notice that drove you to develop this solution?
How do you identify with your target audience?
What's something you've overcome in your life or business that your target audience would find relatable?
What values do you hold very close and live out in your business?
Let's gather social proof! Gather a quote from several customers that relates to the previous areas.
Next
Your Positioning Statement
Your Company Name
Your Solution
Your Target Audience
Their Ultimate Goal
Submit