Marketing Strategy Questionnaire

The Essentials

The Desire

AKA, a desire behind the surface.
What's been holding them back from fulfilling it before now?

What are the top 3 thoughts or feelings they hope to experience once their desire is fulfilled?

Will their desire be fulfilled if they avoid the costs you outlined above?
This is a proving question to help determine if you understand the psychology of target market deeply enough.

The Solution

List 3 Features

List 3 Benefits

List how your solution works in 5 steps or less

The Result

Authority & Social Proof

Your Positioning Statement