What does all of this mean?
There is a gap in consistency and follow up. It means sales pipelines become bare. It means CRM’s are getting inflated or inaccurate data due to sales reps putting false projections in to meet growth plans.
What can you do?
Do you have the right sales contributors that have the right sales prospecting habits that are consistent and strategic?
Do you have the right tools in place to help your sales contributors spend more time on sales prospecting efforts?
Should you consider a 3rd party to outsource your prospecting efforts?